project detail

• 2014
• my business
• visit the site

In 2014, after success with our vinyl decal business, my husband and I decided to launch our own clothing company, Dirty Off-Road Apparel. Together we imagine all of the designs for our apparel, and all of the vector-based apparel artwork is created solely by me. The website operates using Shopify, with a Liquid-based template I modified. (Liquid is an open-source, Ruby-based template language created by Shopify.) While my husband handles the majority of our social media postings, I create the marketing materials - including print materials, banners, web graphics, etc. The grunge based marketing materials are modified from a grunge flyer template.