Rubbermaid Commercial products Vacuum Video

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project detail
  • 2009
  • media box studios proj.

With the announcement of their new line of vacuums, Rubbermaid Commercial Products needed what, at Media Box Studios, we called a WOW video. This video highlighted the features of each new product. The challenge was accommodating the multitude of products - and the idea stuck in mine and my creative director's head was Fantasia or synchronized swimming. You'll see, especially during the overhead shots, the reference to dance and synchronized swimming as the vacuums move together in formation. I storyboarded this project as well as set up and controlled the camera movements in Cinema 4D (leaving the modeling, texturing and lighting to my 3D expert) and did the post production in After Effects.